Privacy Policy
Last Updated: 01/14/2026
Introduction
Bips LLC ("Bips," "we," "us," or "our") provides an AI-powered bookkeeping platform for small businesses. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, applications, and services (collectively, the "Services"). Our Services are primarily intended for users located in the United States.
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Services.
Information We Collect
Information You Provide
When you create an account or use our Services, we collect information you provide directly, including your first and last name, email address, password, business name, business industry, entity type, and your goals for using Bips. We also collect any additional information you voluntarily share through our chat features or support communications.
Financial Information from Linked Accounts
When you connect your financial accounts, you will be prompted to authorize access through Plaid Inc., our bank linking service provider. Plaid's collection and use of your data is governed by the Plaid End User Privacy Policy, available at https://plaid.com/legal/#end-user-privacy-policy.
Through Plaid, we receive transaction history, account balances, account details, and related metadata. We use this data to generate financial reports, categorize transactions, and provide bookkeeping insights.
We do not receive, access, or store your bank login credentials or full account numbers. Your credentials are transmitted directly to Plaid and are never shared with Bips.
Information Collected Automatically
When you visit our website or use our Services, we automatically collect certain information including your IP address, browser type, device information, pages visited, and interactions with our marketing materials. We use cookies and similar tracking technologies, including analytics and advertising pixels, to collect this information.
How We Use Your Information
We use the information we collect to provide, maintain, and improve our Services, including generating profit and loss statements, categorizing transactions, and providing AI-powered financial insights. We also use your information to process payments and manage your subscription, communicate with you about your account, respond to your inquiries, analyze usage patterns to improve our Services, and deliver targeted advertising on third-party platforms.
Use of Artificial Intelligence
We use AI to analyze your transaction data and provide automated categorization and financial insights. Our AI service providers process this data under contractual terms that prohibit them from using your data to train their models or retaining your data beyond what is necessary to provide the service. We do not use your personal data to train AI models. We may analyze anonymized, aggregated transaction patterns to improve our service quality, but this analysis does not involve personally identifiable information.
How We Share Your Information
We do not sell your personal information.
We share your information with service providers who assist us in operating our Services, including Plaid Inc. for financial account connections, our payment processor for subscription billing, cloud infrastructure providers for data storage and hosting, authentication services, AI service providers for transaction categorization and chat functionality, and analytics providers for service improvement and quality monitoring.
These providers are contractually obligated to use your information only to provide services to us and to protect your information in accordance with applicable law.
We may also disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Data Retention and Deletion
We retain your information for as long as your account is active or as needed to provide you with our Services. When you cancel your subscription, we delete your user data, except as described below. You may delete your account at any time through your account settings, and you may request additional privacy actions by contacting us.
We may retain certain information as required by law or for legitimate business purposes, such as maintaining records for tax and accounting purposes, resolving disputes, or enforcing our agreements.
Data Security
We implement appropriate technical and organizational measures to protect your information, including encryption of data at rest and in transit. While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information.
All Users
You may access, correct, or delete your account information at any time through your account settings. You may request a copy of your data or ask us to restrict or stop processing your information by contacting us. You may opt out of marketing communications by following the unsubscribe instructions in those messages. You may revoke your consent for Plaid to access your financial accounts at any time by unlinking your accounts within the Services or by contacting Plaid directly through their privacy portal.
California Residents
Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information we collect, request deletion of personal information, opt out of the sale of personal information, and not be discriminated against for exercising these rights. We do not sell personal information. To exercise your rights, contact us at the email address below.
Cookie Preferences
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Services.
Third-Party Links and Services
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.
Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.
As part of signing up to use Bips, users are required to accept both our Privacy Policy and our Terms & Conditions.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at support@trybips.com.